# Lead forms count as goals by themselves

> In SkedX Signal, every form you ticked in “Your forms” on accounts.skode.ai → Signal counts as a goal reached, with no goal to set up: Signal makes one goal for the site, “Lead forms · automatic”, the moment you tick your first lead form, and counts each person once. Ticking a form also counts that form’s past submissions. If you made your own goal for a specific form, the submission counts on your goal instead, never twice. Pause stops the automatic goal. It is never sent to Facebook or another ad platform unless you choose to send it.

Product: SkedX Accounts · Topic: Your organization · Verified in the live product on 2026-10-19

You already told Signal which forms bring you leads. That is the goal — Signal counts it for you.

## Step 1: See the automatic goal

Open **Signal** on accounts.skode.ai. In **Goals**, **Lead forms · automatic** counts everyone who sent a form you ticked in **Your forms** — once per person.
Open it directly: https://accounts.skode.ai/signal

## Step 2: Pause it if you count forms your own way

On **Lead forms · automatic**, choose **Pause** to stop it. A goal you made for one form already wins for that form, so most businesses leave it on.

## Common questions

### Will this send more conversions to Facebook?

No. The automatic goal is never sent to an ad platform unless you choose to send it.

### A form counts on my own goal and not on the automatic one — why?

Your own goal for that form wins, so the same submission is never counted twice.

### Someone sent the form twice. Is that two?

No. The automatic goal counts each person once.

## Useful links
- Signal on accounts: https://accounts.skode.ai/signal

Videos and screenshots © 2026 SkedX, with sample data only. Share and link to them freely; copying the SkedX product or its design is not allowed. Terms: https://skode.ai/terms/

## Related guides
- Put SkedX Signal on your website: https://skode.ai/help/accounts/your-organization/put-skode-signal-on-your-website/
- Choose which website addresses Signal counts: https://skode.ai/help/accounts/your-organization/choose-which-addresses-signal-counts/
- Turn your website forms into enquiries: https://skode.ai/help/crm/integrations/capture-enquiries-from-your-website-forms/
- Find out why a website form sent no enquiry: https://skode.ai/help/crm/integrations/find-out-why-a-website-form-sent-no-enquiry/

Source: https://skode.ai/help/accounts/your-organization/lead-forms-count-as-goals/