# What is a profile?

> In SkedX CRM a profile is the record for one person: their contact details, custom fields, tags, conversations, deals, tasks and full history in one place. Profiles are what other CRMs call leads. Everyone on your team with access to the Profiles module can see them, subject to your org’s permissions.

Product: SkedX CRM · Topic: Profiles · Draft — steps not yet re-verified in the live product

A profile is one person, on one page. Everything your team knows about them — details, conversations, deals, tasks, history — lives there, so nobody has to ask "who is this again?"

## Step 1: One person, one page

Open **Profiles** in the left menu. Every row in the list is one person. Click any row to open their page.
Open it directly: https://crm.skode.ai/leads

## Step 2: What lives on a profile

Their details (name, phone, email and your **custom fields**), their **tags**, every **conversation**, any **deals** and **tasks**, and a timeline of everything that happened.

## Step 3: Where profiles come from

Profiles are created by hand, imported from a spreadsheet, or arrive on their own — from your forms, your website chat, and conversations in SkedX Flow.

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## Related guides
- Create a profile: https://skode.ai/help/crm/profiles/create-a-profile/
- Reading a profile page: https://skode.ai/help/crm/profiles/the-profile-page/
- Change the statuses of a profile: https://skode.ai/help/crm/profiles/change-the-statuses-of-a-profile/
- Profiles and your Flow inbox: https://skode.ai/help/crm/profiles/profiles-and-conversations/
- Profiles in SkedX CRM — overview: https://skode.ai/help/crm/profiles/profiles-overview/
- Choose where deals start on your stages: https://skode.ai/help/crm/profiles/choose-where-deals-start/
- Pop-ups: open the right form the moment something happens: https://skode.ai/help/crm/profiles/pop-ups-the-right-form-at-the-right-moment/
- Connect Meta Lead Ads (Facebook and Instagram): https://skode.ai/help/crm/integrations/connect-facebook-lead-ads/
- Turn your website forms into enquiries: https://skode.ai/help/crm/integrations/capture-enquiries-from-your-website-forms/
- Merge two leads that are the same person: https://skode.ai/help/crm/profiles/merge-two-leads-that-are-the-same-person/
- Show the deals of one profile, or of every profile: https://skode.ai/help/crm/profiles/show-deals-of-one-profile/

Source: https://skode.ai/help/crm/profiles/what-is-a-profile/