# See the orders and revenue an automation brings, and where buyers came from

> In the SkedX Flow automation builder, open Settings and, under The sale, pick the step that means a sale — for example Order confirmed. Every run that reaches it counts as an order, and its card wears Goal. Revenue is the value of the SkedX CRM deals the automation creates, so add a Create a deal in CRM step after it. Then click Activity › Numbers: the bar under the top bar reads started · ordered (%) · revenue · spent · per order, each against the previous period of the same length (↑ from 48). With no step open, the panel shows Where they came from, from SkedX Signal: each channel (Paid Social, Organic Search, Keyword…) with how many started, ordered and the value, and its top campaigns. With no sale step yet, the bar offers Choose the step that means a sale.

Product: SkedX Flow · Topic: Automation · Verified in the live product on 2026-10-24

So that you know what each automation sells, what it costs, and which ads bring the people who buy.

## Step 1: Mark the step that means a sale

Click **Settings** in the top bar. Under **The sale**, pick **The step that means a sale** — every run that reaches it counts as an order. The money comes from the SkedX CRM deal the automation creates after it.

## Step 2: See it on the card

In **Activity › Numbers**, that step wears **Goal** and says its orders and money.

## Step 3: Read the sale line

The bar under the top bar reads how many started, ordered, the revenue and what WhatsApp cost, per order, each against the previous period of the same length.

## Step 4: See where the buyers came from

With no step open, the panel shows **Where they came from**, from SkedX Signal: each channel with how many started, ordered and the value, and its top campaigns.

## Common questions

### Why is the revenue empty?

Revenue is the value of the SkedX CRM deals the automation creates. Add **Create a deal in CRM** after the sale step; until then the bar counts orders only.

### What is “Not seen by Signal”?

People SkedX Signal has no first touch for yet — for example they messaged before your website or ads were connected.

### There is no sale step yet — what now?

The bar says **Choose the step that means a sale**; click it to open that row in Settings.

Videos and screenshots © 2026 SkedX, with sample data only. Share and link to them freely; copying the SkedX product or its design is not allowed. Terms: https://skode.ai/terms/

## Related guides
- See where customers stop in an automation: https://skode.ai/help/flow/automation/see-where-customers-stop-in-an-automation/
- Build an automation step by step in SkedX Flow: https://skode.ai/help/flow/automation/build-an-automation-step-by-step-in-skode-flow/
- Set the rules for a whole automation: https://skode.ai/help/flow/automation/set-the-rules-for-a-whole-automation/

Source: https://skode.ai/help/flow/automation/see-orders-and-revenue-from-an-automation/