# Send Flow conversations to Facebook (Meta Conversions API)

> To send Flow conversations to Facebook from SkedX Flow: open Settings → Marketplace → Meta Conversions API. Facebook keeps a separate dataset per channel, so pick a channel tab (WhatsApp, Messenger or Instagram), paste that channel’s dataset ID from Events Manager → Datasets and an access token generated from the dataset’s Settings tab under “Set up direct integration”, then click Connect. Switch on the stages Facebook should learn from — Qualified, Purchased, or your own — and pick Facebook’s name for each from its fixed list. Only a chat that started from a click-to-chat ad can be sent; each stage is sent once per chat, the moment a teammate (or the AI) sets it, and the chat itself shows “Reported to Facebook as …”.

Product: SkedX Flow · Topic: Marketplace · Draft — steps not yet re-verified in the live product

A click-to-chat ad only tells Facebook that someone started a conversation. Tell it which of those chats actually became customers and it stops optimising for chats and starts finding you more people who buy. SkedX Flow sends that back for you — from the stages your team sets on each chat, per channel. About six minutes, and you’ll need the Facebook account that runs your ads.

## Step 1: Open Meta Conversions API in SkedX Flow

Go to **Settings -> Marketplace**, find the **Meta Conversions API** card and click **Connect**. You need an admin role. The panel tells you straight away how many of your last 30 days’ chats began from an ad — those are the only ones Facebook can match.
Open it directly: https://flow.skode.ai/settings?tab=integrations&app=meta_conversions

## Step 2: Pick the channel

Facebook keeps a **separate dataset per channel** — one made from your WhatsApp business account, one from your Facebook Page, one from your Instagram account. Click the tab for the channel you run ads on. You can connect the others later, or never.

## Step 3: Find that channel’s dataset in Facebook’s Events Manager

Go to **business.facebook.com/events_manager**, sign in with the account that runs your ads and open **Datasets** in the left menu. Find the dataset for this channel — for WhatsApp it carries your business account’s name; for Messenger and Instagram it was created from the Page or the Instagram account. The number labelled **ID** under its name is the dataset ID.

## Step 4: Generate an access token

Click the dataset, open its **Settings** tab and scroll to **Set up direct integration**. Click **Generate access token**. If the datasets sit under the same business, one token covers all three — you can paste the same code on each channel tab.

## Step 5: Copy the token

Facebook shows the code once, in a grey box. Select all of it — it starts with **EAA** and runs to about 200 characters — and copy it. If you lose it, generate a new one; the old one keeps working until you remove it.

## Step 6: Paste both and connect

Back in SkedX Flow, paste the dataset ID into **Dataset ID**, the code into **Access code**, and click **Connect**. SkedX checks the pair with Facebook before saving anything and shows the dataset’s name once it is verified. The code is encrypted and kept by SkedX’s sending service — it is never stored in Flow and never shown again; only its last four characters, so you know which code is in use.

## Step 7: Choose what Flow sends

Choose the stages Facebook should learn from — **Qualified**, **Purchased**, or a stage of your own from Inbox settings. Picking Facebook’s name for a stage switches it on; **Pick an event…** switches it off. Facebook’s names for chats are fixed (LeadSubmitted, QualifiedLead, Purchase …), so choose the closest. Each stage is sent once per chat, the moment a teammate or the AI sets it. Repeat on the other channel tabs if you connected them.

## Step 8: See it working on the chat

Open a chat that began from an ad and set its stage from the chip beside the customer’s name. A line appears in the thread — Reported to Facebook as QualifiedLead — so anyone can see what left and when. A chat that did not start from an ad is counted in the panel’s numbers but never sent, and shows no such line.

Videos and screenshots © 2026 SkedX, with sample data only. Share and link to them freely; copying the SkedX product or its design is not allowed. Terms: https://skode.ai/terms/

## Related guides
- Your inbox opens instantly and new messages arrive live: https://skode.ai/help/flow/inbox/inbox-opens-instantly/
- Send CRM conversions to Facebook (Meta Conversions API): https://skode.ai/help/crm/integrations/send-crm-conversions-to-facebook/
- Set up your catalog: put your products on WhatsApp, step by step: https://skode.ai/help/flow/skills/set-up-your-catalog/

Source: https://skode.ai/help/flow/marketplace/send-flow-conversations-to-facebook/