Questions
What is a WhatsApp message template?
A WhatsApp message template is a pre-approved message format required by Meta for sending outbound messages via the WhatsApp Business API. Templates must be submitted and approved before use for marketing, utility, or authentication messages.
How do I get my template approved by Meta?
Submit your template through your WhatsApp Business Solution Provider (like SkedX Flow). Meta reviews templates within 24-48 hours. Avoid promotional language in utility templates, include clear opt-out options, and follow Meta guidelines for faster approval.
What are template variables?
Variables are dynamic placeholders (like {{1}}, {{2}}) that get replaced with personalized content when the message is sent. For example, "Hi {{1}}, your order {{2}} is ready" becomes "Hi John, your order #1234 is ready".
Can I add buttons to my WhatsApp template?
Yes, you can add up to 3 quick reply buttons or 2 call-to-action buttons (phone number or URL). Buttons increase engagement rates significantly compared to plain text messages.
Is this template builder free?
Yes, this tool is completely free. Build, preview, and copy your WhatsApp message templates. You can then submit them through your BSP for Meta approval. SkedX Flow users can submit directly from the platform.
Related resources
- SkedX Flow — WhatsApp Business API platform
- All Free Tools — More free tools
- WhatsApp Guide — Marketing best practices
