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Help · Flow · Inbox

Reply to Instagram and Messenger chats: up to 7 days

1 min readFor all rolesUpdated 4 Nov 2026In review

On Instagram and Messenger your team can reply for 7 days after the customer’s last message.

Then the chat closes until they write.

In review: written from the product, not yet walked through live.

Transcript · 0:36

On Instagram and Messenger, SkedX Flow shows no timer. Your team can reply for 7 days after the customer's last message. Just type in the message box and send. When 7 days have passed, the chat closes, like a WhatsApp chat. Meta allows replies for 7 days after their last message, and it reopens when they write. Click Add a follow up task to be reminded. If you have their phone number, click Message on WhatsApp to carry on there.

1Just reply

Open the chat. The header (1) has no timer on Instagram or Messenger. Type in the message box (2) and send — up to 7 days after the customer’s last message.
An Instagram chat: the header with no timer (1) and the message box (2)

Open the Inbox in SkedX Flow

2After 7 days, the chat closes

When 7 days have passed, the chat closes, like a WhatsApp chat does: Chat closed — waiting on them (1). Meta allows replies for 7 days after their last message (2), and it reopens when they write. Click Add a follow-up task (3) to be reminded.
A closed Messenger chat: Chat closed — waiting on Anil (1), Meta allows replies for 7 days (2), Add a follow-up task (3)

3Carry on over WhatsApp

If you have their phone number and a WhatsApp number is connected, click Message on WhatsApp (1): their WhatsApp chat opens with your templates. Add a follow-up task (2) is still there.
A closed Instagram chat with Message on WhatsApp (1) and Add a follow-up task (2)

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Common questions

Do AI replies and automations work for 7 days too?

No. They answer only within 24 hours of the customer’s last message. After that, a person on your team replies.

Can I send an offer after 24 hours?

Meta allows support replies, not promotions, more than 24 hours after the customer’s last message.

Why does WhatsApp show a clock?

WhatsApp works differently: you can type for 24 hours after the customer’s last message, then only templates.

A reply says it didn’t reach them. What now?

The note under the message says why in plain words. Retry appears only when trying again can work; otherwise the chat shows the next step, such as Message on WhatsApp or Add a follow-up task.

What if they asked not to be messaged?

The chat says they asked not to be messaged and offers Add a follow-up task instead of a message box. It reopens when they write to you.

What about a comment on my post?

A comment gets one private reply within 7 days of the comment. See Answer Facebook and Instagram comments.
Next in InboxWhat you see in a Flow conversation: every message as your customer saw it →

Useful links

Previous: See and change a customer’s stage from their contact, and edit your stages · All Inbox guides

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