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Lead forms count as goals by themselves

You already told Signal which forms bring you leads.

2 min readFor adminsVerified 19 Oct 2026

That is the goal — Signal counts it for you.

1See the automatic goal

Open Signal on accounts.skode.ai. In Goals, Lead forms · automatic (1) counts everyone who sent a form you ticked in Your forms — once per person.
Goals: (1) Lead forms automatic with its count, (2) Pause

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2Pause it if you count forms your own way

On Lead forms · automatic (1), choose Pause (2) to stop it. A goal you made for one form already wins for that form, so most businesses leave it on.
Goals: (1) the automatic goal, (2) its Pause button

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Common questions

Will this send more conversions to Facebook?

No. The automatic goal is never sent to an ad platform unless you choose to send it.

A form counts on my own goal and not on the automatic one — why?

Your own goal for that form wins, so the same submission is never counted twice.

Someone sent the form twice. Is that two?

No. The automatic goal counts each person once.
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